Penney’s

Plano, Texas — JCPenney recently unveiled its brand-new store, a completely reimagined format just outside of Dallas in Hurst, Texas, that represents the company’s strategy to put the customer at the center of its business. As a brand-defining store, it is experiential at its core, and a direct result of what today’s shoppers want from a retailer. The store is built around data and insights learned from more than a year of extensive customer research. “Our customers are at the heart of everything we do,” says JCPenney’s chief executive officer, …

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