Parsippany, N.J., and San Francisco — Tru Kids Brands, the proud parent of the Toys“R”Us ® brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys“R”Us stores back to the United States. The new store experience will be a highly immersive, smaller-format space. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, a Simon Mall, and in Westfield Garden State Plaza in Paramus, N.J. Brand partners and experiences will be announced in the coming weeks. “We …