Potbelly

San Diego — QDOBA Mexican Eats, the largest franchise opportunity in the fast-casual Mexican segment, has hired franchising industry veteran Peter Ortiz as vice president of franchise development. In his new role, Ortiz will be directing the 730-unit brand’s strategic franchise expansion across key markets in the U.S. and Canada. He joined the brand in mid-August from Potbelly. In recent years, QDOBA set the stage for continued growth by hiring over 100 corporate employees at its new San Diego headquarters, establishing a more distinctive brand identity and expanding its menu …