QSR Drive-Thru Performance Study

— By Dan Smith — Investing in the right commercial-grade digital signage is as strategic as a brand’s messaging.   Would you like fries with that? Increasingly, thanks to digital signage, the answer is yes. At quick-service, fast-casual and other national restaurants, digital signage and menu boards are gaining adoption and believed to contribute to increased sales. So it’s important that restaurants adopt technology that protects and augments those gains. There’s plenty of opportunity out there. According to the QSR Drive-Thru Performance Study, about 20% of brands deployed digital menu …

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