— By Trip Jobe — How physically maintaining your brand/facility will pay off in 2021. Over the past 30 years, I’ve witnessed and faced the budget pressures most of us have all experienced in 2020. Two areas, that I know well, are usually the first places companies cut back: marketing and maintenance. “Push off today what can wait until tomorrow” is usually the refrain from senior management. “Don’t do anything that will impact safety or sales, but please hold the line.” After 9 months of this approach, your valuable …
