Parsippany, N.J. — Tru Kids Brands™, parent of the Toys”R”Us® brand, has expanded its leadership team with the appointment of Anand Shah as general counsel and Brian Maeda as chief business development officer. Shah returns bringing a wealth of experience in the retail and consumer products industries, as well as a deep understanding of the Toys”R”Us brand and its global footprint. As corporate counsel at Toys”R”Us from 2012 to 2017, he was responsible for global corporate governance, negotiating and implementing strategic partnerships, and supporting financing activities and licensing transactions. Most recently, he served …
Richard Barry
Parsippany, N.J., and San Francisco — Tru Kids Brands, the proud parent of the Toys“R”Us ® brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys“R”Us stores back to the United States. The new store experience will be a highly immersive, smaller-format space. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, a Simon Mall, and in Westfield Garden State Plaza in Paramus, N.J. Brand partners and experiences will be announced in the coming weeks. “We …