Bakersfield, Calif., and Henderson, Nev. — Wetzel’s Pretzels recently opened two new franchise locations in Bakersfield, Calif., and Henderson, Nev., within Walmart stores. The openings inside both Walmart stores exhibit the mutually beneficial relationship between the pair of dominant brands. “The success we’ve seen from our existing Walmart partnerships has been phenomenal, with our locations performing well beyond expectations,” says Jennifer Schuler, CEO of Pasadena, Calif.-based Wetzel’s Pretzels. “We look forward to continuing to expand our relationship with Walmart and provide yet another convenient way to ‘Bring Pretzels to the …
