Targetable

Jericho, N.Y. — Nathan’s Famous, Inc., an American tradition serving New York favorites for more than 100 years, is overhauling its technology resources aimed at aiding franchisees in everything from daily operations to online ordering and driving customer loyalty. “In the fall of 2019, we embarked on a journey to update our technology across the board in restaurants nationwide,” says James Walker, senior vice president, restaurants. “It’s been quite some time since this brand took on an initiative like this one, and we believe the partnerships we’ve created since then …

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