St. Augustine, Fla. — The Spice & Tea Exchange is looking to expand its presence in New York. The gourmet spice and tea retail franchise looks to bring at least four new locations to the Empire State through franchising. The brand succeeds in markets with a vibrant population of local foodies and year-round tourists, making New York an attractive region for growth. The Spice & Tea Exchange’s current Port Jefferson, Long Island, location — undergoing plans for reopening — is a prime example of this model within a bustling area …
The Spice & Tea Exchange
— By Mandy Nowels — Pivoting an experience-based brand online during quarantines and lockdowns: how The Spice & Tea Exchange quickly shifted focus from experiential to e-commerce. By April of 2020, 97% of our spice and tea specialty retail stores had been impacted by the coronavirus pandemic. Some had to shut their doors completely for a few weeks or months, while many others had to reduce hours and only offer curbside pickup and local delivery. As a franchise system, we had to ensure two things immediately: that our …