Lewisville, Texas — JCPenney has unveiled additional details on the retail strategy and product offerings for JCPenney Beauty. The retailer’s new, inclusive in-store and online experience will open at 10 JCPenney store locations across the country beginning in mid-October, and on jcp.com starting Oct. 15. Featuring 170+ beauty brands, the assortment will span makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points. “Rooted in inclusivity, JCPenney Beauty grew out of direct feedback from our customers,” says Michelle Wlazlo, executive vice president and chief …
