Times Square Alliance

New York City — Lifestyle retailer MINISO officially opened its new global flagship store in New York’s Times Square on May 19, 2023. The opening of the new flagship comes during the brand’s 10th anniversary year, and shortly after the announcement of a new global expansion strategy. With over 70 stores in the U.S., the American market has emerged as MINISO’s top-performing overseas market for two consecutive quarters. Located on the first floor of 5 Times Square, the new flagship has a bright and clean look, with the eye being …

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