Tru Kids

New York City — WHP Global, a New York City-based firm that acquires global consumer brands, has purchased a controlling stake in Tru Kids Inc., the parent company of Toys ‘R’ Us. WHP Global joins a group of institutional shareholders that includes funds managed by Solus Alternative Asset Management and Ares Management Corp. Going forward, WHP will manage Tru Kids’ global business and direct its strategic expansion, which according to CNBC will include the reopening of some U.S. stores. Neither the network nor the companies involved in the deal specified …

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Parsippany, N.J., and San Francisco — Tru Kids Brands, the proud parent of the Toys“R”Us ® brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys“R”Us stores back to the United States. The new store experience will be a highly immersive, smaller-format space. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, a Simon Mall, and in Westfield Garden State Plaza in Paramus, N.J. Brand partners and experiences will be announced in the coming weeks. “We …

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