Target to Add More Than 100 Disney Shops to Stores Ahead of Holiday Season

by Katie Lee

Minneapolis — Target plans to expand to over 160 Disney shop-in-shop locations by the end of 2021. The Minneapolis-based retailer began opening Disney shops in select stores in 2019.

The new stores will offer a collection of Disney items including toys and costumes ahead of the busy holiday shopping season. Target’s fiscal report for the second quarter of 2021 showed that toys have been a growing category for the company, according to CNBC. The news outlet also reports Target plans to join with FAO Schwarz to offer a 70-piece toy collection featuring items from toy collections such as Barbie and Paw Patrol.

New Disney shops mark the latest shop-in-shop expansion for Target, which has also partnered with CVS/pharmacy, Starbucks Coffee, Apple, Levi Strauss and Ulta Beauty. Target’s stock closed at $253.40 on August 20, up from $150.07 on the same date last year.

 

 

SOURCE: www.ShoppingCenterBusiness.com

 

 

 

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