Atlanta — The Athlete’s Foot (TAF) has opened its new corporate headquarters, flagship retail location and community center in Midtown Atlanta. Grand opening events and ribbon-cutting festivities took place Sept. 12-14.
Strategically located on the iconic Atlanta Beltline and Piedmont Park, the new location aims to integrate seamlessly into the fabric of the neighborhood. The Athlete’s Foot plans to implement community enrichment, sponsorships and educational programming underscoring its commitment to supporting local communities and fostering meaningful connections.
“We are thrilled to unveil our new U.S. headquarters, flagship store and community center in the heart of Midtown Atlanta,” says Matt Lafone, president and GM of Americas at The Athlete’s Foot. “This location is the first of its kind on Atlanta’s iconic Beltline and will serve as a cultural hub for community engagement and deeper connectivity. We look forward to welcoming everyone to experience what The Athlete’s Foot has to offer, from the neighborhood, for the neighborhood.”
The Athlete’s Foot has proudly partnered with Black-owned businesses to develop the flagship location, enlisting T. Dallas Smith & Co., the largest black African American-owned commercial real estate firm in the country, to continue its standing collaboration with The Athlete’s Foot on finding locations for new stores focused on underserved black and minority communities. J.M. Lee Construction Co., founded by Morehouse graduate Justin Lee, served as the general contractor, while Atlanta artist Aysha Pennerman will be contributing vibrant murals celebrating local culture. These partnerships reflect The Athlete’s Foot’s commitment to diversity and community and supporting Black entrepreneurship in its growth strategy.
The Athlete’s Foot is a global retailer of athletic-inspired lifestyle for streetwear, footwear, apparel and accessories. The chain has 550 stores and e-commerce shops in 30+ countries. Its global headquarters are in Stans, Switzerland, and Atlanta in the United States. For more information, visit www.theathletesfoot.com.
SOURCE: The Athlete’s Foot