Los Angeles — The Coffee Bean & Tea Leaf, the leading global specialty coffee and tea house, will be launching its first permanent food truck location at the Los Angeles Zoo. Local entrepreneur Benjamin Dreicer and operating partner Genadi Orlov signed the franchise agreement.
With more than two decades of experience in the retail real estate sector, Dreicer has developed a comprehensive understanding of the restaurant space and honed his skills in strategic site selection. As he grows with The Coffee Bean & Tea Leaf, Dreicer is interested in looking into other California attractions to introduce more trucks. Orlov will work closely with Dreicer to support the day-to-day operations and management of the truck.
“Between Ben’s passion for the brand and his background in development, we are proud to announce him as The Coffee Bean & Tea Leaf’s newest franchisee here in the United States,” says Michelle Reap, senior manager of franchise development for the brand.
As part of this growth initiative, The Coffee Bean & Tea Leaf plans to unveil trucks and focus on introducing its scalable franchise opportunity across North America. The brand intends to increase its franchise development through new deals with successful, multi-unit investors. With significant global interest in franchising with the brand, multiple new locations are in various stages of development throughout the United States, South America, the Middle East and Asia.
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® today is headquartered in Asia and is a business of the Jollibee Group of Companies. The Coffee Bean & Tea Leaf has more than 1,100 locations across 20+ countries. For more information, visit www.coffeebean.com and www.coffeebean.com/franchise.
SOURCE: The Coffee Bean & Tea Leaf®