The Coffee Bean & Tea Leaf to Enter New North American Markets in 2024

by Katie Lee

Los Angeles — The Coffee Bean & Tea Leaf, a Southern California global roaster and retailer of premium coffee and tea, is marking 60 years in business by unveiling a strategic franchising initiative aimed to accelerate growth in North America. Expansion goals for 2024 include venturing into new and untapped markets, notably Illinois, Texas, New Mexico, Arizona, Canada and Mexico.

The company is projected to sign more than 225 new store commitments through multi-unit development agreements and single café franchise agreements, emphasizing both traditional and non-traditional growth avenues such as airports, universities, casinos, travel plazas, hotels, military bases, business or industrial complexes, and grocery stores.

“The Coffee Bean & Tea Leaf franchise opportunity has gained organic interest over the past 60 years, both domestically and internationally,” says Michelle Reap, senior manager of franchise development. “The exceptional quality of our teas and specialty coffees, coupled with the brand’s unique history, presents a lucrative opportunity for skilled multi-unit operators seeking portfolio expansion.”

Store locations can be as small as 200 square feet and up to 1,800 square feet, with kiosks and non-traditional venues, streetside in-line and drive-thru formats, offering versatility for different markets and site types.

Established in Southern California in 1963, the brand operates more than 1,100 locations in 20+ countries, with a number of stores in different stages of development in the United States, Central America, the Middle East and Asia. The Coffee Bean & Tea Leaf’s coffee beans are custom roasted, in small batches, at its roasting facility in Camarillo, Calif. The Coffee Bean & Tea Leaf is a business of the Jollibee Group of Companies, based in Asia. For more information, visit

SOURCE: The Coffee Bean & Tea Leaf

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