The Container Store Shows Its Love

by Nate Hunter

DallasOn February 14, The Container Store is showing its love and appreciation for its 4,000 employees by celebrating “National We Love Our Employees Day.” 


Dallas—On February 14, The Container Store is showing its love and appreciation for its 4,000 employees by celebrating “National We Love Our Employees Day.” Employees will be treated to special celebrations, gifts and recognition at the retailer’s stores across the country, its home office and distribution center in Dallas, and with its international employee partners at elfa International.

Celebrations and gifts include boxes full of product donated by company vendors for each employee, special “We Love Our Employees Day” T-shirts, a note and video message from company executives and Godiva chocolates. In each of The Container Store’s 49 locations from coast to coast, love songs will play throughout the day, and balloons will decorate each store. The company will also surprise employees with a full-page ad in The New York Times, an ad in The Dallas Morning News, customer emails, posts on Facebook and Twitter, related stories on the company’s blog (, outdoor and online messaging, in-store signage and messaging through the stores’ music systems.

With an employee turnover rate at less than 10% (compared to retail industry average of 100% or more), love for the company’s culture is evident in the retailer’s seasoned and very tenured employee base. But employee pride is not the only way love presents itself. Nearly 40 couples have either met while working at the company or were recruited by a partner/spouse to join the company. That includes Chairman and CEO Kip Tindell and his wife Sharon, the company’s chief merchandising officer, who has been involved in the company since 1980.

Among The Container Store’s awards and recognition:

• Recognition as an employer-of-choice on FORTUNE magazine’s list of “100 Best Companies to Work For” for 12 consecutive years
• High levels of customer service delivered with a solutions-based approach
• Commitment to no layoffs (even during the recent economic environment)
• More than 263 hours of training for first-year, full-time employees (compared to industry average of 7 to 10 hours)
• Continued expansion from coast to coast with more stores planned for 2011
• A “Communication is Leadership” philosophy that results in every employee receiving and/or having access to every detail of company information, including financials, real estate expansion plans and more
• In January of 2011, Kip Tindell, on behalf of The Container Store, was presented with the retail industry’s highest honor, the National Retail Federation’s Gold Medal award.

The Container Store currently has 49 locations across the country. Sales for fiscal year 2011 will approach $650 million. The Container Store is privately held. For more information, visit

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