The Dolly Llama to Open 4 New Locations in March

by Katie Lee

Los Angeles — The Dolly Llama, the waffle and artisanal ice cream destination based out of Los Angeles, is planning substantial growth in first quarter 2023 across the country with its first New York City outpost and three locations in Texas, all within the next 2 months. The brand, which first began franchising in 2020 to expand the unique concept to major U.S. media markets, has since opened four new locations — Dallas; Jacksonville, Fla.; Las Vegas; Orlando, Fla. — and is fueling major growth in 2023.

First, the Dolly Llama will open in McAllen, Texas, on March 4 in the Trenton Crossing Shopping Center. New York City’s East Village location will open next on March 11 at 137 E. 1st Ave., and the two Houston stores are anticipated to open by late March in Shenandoah and Pearland, Texas. The concept plans to continue its push to new markets with an entry into Utah and South and North Carolina and more locations planned for California, Nevada, Texas and Florida.


Eric Shomof, The Dolly Llama

“We’re beyond excited to launch in New York and bring The Dolly Llama to more cities in Texas,” says Eric Shomof, co-founder. “2022 was a great year for us as we built a foundation of opening franchises in new markets, but 2023 is shaping up to bring even more growth for The Dolly Llama brand. The popularity of the concept has exceeded our expectations and we couldn’t be more thrilled to have over 50 signed deals across the country. We’re thankful to our new and loyal guests who continue to support each opening.”

The Dolly Llama has seven locations open across Los Angeles; Dallas; Jacksonville, Fla. (Ponte Vedra Beach); Las Vegas; and Orlando, Fla. (Winter Garden). The brand offers authentic European flavors and techniques, such as Belgian waffles using traditional methods, and the Hong Kong Bubble Waffle prepared with a special batter that produces a unique crispy and custard-like texture.

Since its inception in 2017, The Dolly Llama has sold 45 units in major media markets across the country. For more information, visit




SOURCE: The Dolly Llama

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