The Gents Place To Open Flagship Location in San Antonio

by Katie Lee

Dallas — The Gents Place, a lifestyle club bringing men’s grooming to the next level, has signed a new franchise development agreement, further expanding its presence throughout the state of Texas, to now include the brand’s corporate flagship of San Antonio.

New franchisees Cecilia and Jack Johnson will plan on opening the region’s first location in fall 2018 with future plans to expand into neighboring markets thereafter. This agreement is part of The Gents Place’s aggressive expansion plans to grow the brand’s presence throughout Texas and beyond, with the ultimate goal of opening 150 clubs over the next 5 years.

“My husband and I have been interested in investing in The Gents Place for quite some time. I was part of the due diligence team at The Elevated Brands when TGP Franchising, LLC, franchisor of The Gents Place, was formed. Based on the review of operational performance of the existing clubs during this process, we knew we wanted to invest in the brand,” says Cecilia Johnson. 

The San Antonio location will be owned by Cecilia and Jack Johnson of JDH Ventures, LLC. Cecilia Johnson previously served as chief financial officer of Massage Heights Franchising, LLC.

“The concept is rapidly growing in Texas with locations now in Dallas, Frisco, Southlake and Houston in the pipeline, we are beyond thrilled to be expanding the brand’s presence into our corporate offices home town of San Antonio with Cecilia, a franchisee who understands the intricacies of our brand,” says Ben Davis, founder and president of The Gents Place.

The Gents Place prides itself on having one of the most unique service menus in the industry. Guests can enjoy an incredible hair service and shave, as well as take advantage of all of the luxuries of a modern spa. In addition to offering men’s grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill and Lakme, among others.

The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), a location in Leawood, Kan., in addition to the development of locations in Austin, Texas; Houston; and Chicago. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland and Virginia. The brand is aggressively targeting Atlanta and South Florida for franchise expansion.

The Gents Place’s robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. In 2016, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.

Founded in 2008, The Gents Place has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kan. The Gents Place provides luxury men’s grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information, visit

SOURCE: The Gents Place

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