Columbia, Md. — The Greene Turtle Sports Bar & Grille has opened its first location in New Jersey, an 8,181-square-foot franchise restaurant with a 1,456-square-foot patio, in North Brunswick. The new restaurant is the first to open under a multi-unit development agreement for South and Central New Jersey signed by Imperial Restaurant Group LLC.
Now with a foothold in New Jersey, The Greene Turtle’s first Pennsylvania unit planning to open in April and a third signed lease in Long Island, N.Y., The Greene Turtle is focused on finding strategic partners to develop exclusive territories in the balance of New Jersey and in the Northeast.
“We enjoy a strong presence in the Baltimore/Washington, D.C., area, and have secured what we need to replicate that concentration up the East Coast,” says Tom Finn, vice president of franchise development. “We now have 45 open restaurants, and multi-unit development agreements in place for the Philadelphia area, for South and Central Jersey and for Long Island. We want to secure a similar agreement with the right partner in North Jersey, then continue into New York State, Connecticut and into New England. At the same time, with restaurants now serving Morgantown, W. Va., and Maryland’s Deep Creek resort area, plus a six-unit agreement signed for Central Pennsylvania, we’re seeking a strategic partner for Pittsburgh to continue expanding to the west. Over the next decade we expect to cover a large portion of the Eastern Seaboard with our much-loved brand.”
First opened in Ocean City, Md., in 1976, The Greene Turtle today is based in Columbia, Md., and includes 45 locations stretching from Virginia to New York and west to West Virginia. For more information, visit thegreeneturtle.com.
SOURCE: The Greene Turtle Sports Bar & Grille