Clifton, N.J. — The Paper Store, a beloved Northeast retailer, is reopening its Clifton, N.J., store under a new banner, Uncharted. The sister brand’s first New Jersey location is designed to bring a fresh, immersive retail experience to the community, blending top brands with interactive moments that go beyond a traditional shopping trip. Uncharted will begin grand opening events on Oct. 18.
The store will feature an updated look and new store elements, aligning with the two New York and four Chicago-area locations. Uncharted offers a curated, brand-forward selection of products across fashion, jewelry, home décor, spa and beauty, and trending toys and viral candy. The nearly 9,000-square-foot Clifton store will feature a variety of in-store experiential elements to engage shoppers, such as a Pick & Mix candy cart featuring viral Swedish BUBS candy, an engraving machine to personalize water bottles, ear piercing and an Italian charm bracelet customization bar. Shoppers can also explore collections from popular brands such as Owala, Jellycat, Marin, Free People and a section dedicated to their exclusive fashion apparel and denim collections.
With the store transitioning to Uncharted, the core values that The Paper Store’s customers have come to love will remain. Uncharted carries forward the same commitment to joyful discovery and high-quality products that have made The Paper Store a beloved destination for over 60 years. This transition enables the brand to build upon its strong legacy while also introducing an innovative concept that will delight existing customers and attract new audiences.
“We are incredibly excited to bring the very first Uncharted store in New Jersey to Clifton,” says Tom Anderson, CEO of TPS Group Holdings, the parent company of both The Paper Store and Uncharted. “The Paper Store has been a beloved destination here for years, and we’re introducing Uncharted to evolve the retail experience for the community, providing them with creative ways to customize their shopping experience and explore their favorite brands or discover new ones.”
Uncharted is a vibrant retail destination with a carefully curated selection of leading brands and must-have products. Shoppers outside of the immediate Northeast and Chicago areas can explore Uncharted and shop online by visiting www.uncharted.com.
SOURCE: The Paper Store