Secaucus, N.J. —The Vitamin Shoppe®, an omnichannel specialty retailer of nutritional products, has opened a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th St. between Lexington and Third avenues. The new store brings The Vitamin Shoppe’s innovation-forward design format to one of the city’s most vibrant retail corridors.
This location is the first to introduce Shoppe Advisor, The Vitamin Shoppe’s AI-powered, interactive discovery tool designed to enhance in-store education, engagement and personalization. Via a digital touchscreen, Shoppe Advisor provides instant access to detailed product information and expert-sourced wellness content, including articles and videos searchable by health goals, trends and brands. The tool also enables real-time inventory checks in stores and on www.vitaminshoppe.com.
“We are thrilled to open this new Innovation Store with Shoppe Advisor elevating the customer journey,” says Jim Abbatemarco, executive vice president and chief retail officer of The Vitamin Shoppe. “We are located on one of New York City’s busiest shopping streets, surrounded by top gyms, activewear and beauty brands, med spas and smoothie shops — and The Vitamin Shoppe perfectly complements this thriving wellness hub.”
Customers at The Vitamin Shoppe enjoy access to a suite of services, including same-day delivery via Instacart, DoorDash and Uber Eats; buy online, pickup in-store; mobile checkout in-store; free virtual one-on-one nutrition coaching; and The Vitamin Shoppe’s updated Healthy Awards loyalty program offering cash-back awards on every purchase.
Based in Secaucus, N.J., The Vitamin Shoppe conducts business in the U.S. through over 640 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, www.vitaminshoppe.com. Globally, The Vitamin Shoppe serves customers in select Asia, South America and Central America markets through local omnichannel partners.
SOURCE: The Vitamin Shoppe