Toys“R”Us Opens First Stores in Beijing

by Nate Hunter

Wayne, NJ — Toys“R”Us, Inc. has opened its first store in Beijing. By the end of September, the retailer will operate 30 stores across 21 cities throughout China.


Wayne, NJ — Toys“R”Us, Inc. continues its expansion across China with the opening of its first stores in Beijing. The company has debuted in Northern China with two new stores on the eastern side of the capital city. Two additional locations are slated to open in September in Tianjing Galaxy Mall in Northern China and Nanning Mixc in Southern China. These four new locations add to the company’s already robust presence in the country, including stores in Guangzhou, Shanghai and Shenzhen. By the end of September, the retailer will operate 30 stores across 21 cities throughout China.

“As a company, international expansion is a key part of our overall strategy, and we are committed to further growth and investment in our business in China,” says Jerry Storch, chairman and CEO, Toys“R”Us, Inc. “Our expansion into Beijing is an important next step as we aggressively extend the Toys“R”Us brand throughout Asia.”

On August 18, the company opened its second Toys“R”Us/Babies“R”Us Side-by-Side store in China, which combines both brands under one roof to create a one-stop shopping destination. The 19,000-square-foot store is located at CapitaMall Taiyanggong in Beijing. The company has been implementing this integrated store strategy worldwide since 2005.

In total, the company now operates more than 100 locations in Southeast Asia and Greater China. In addition, 14 stores in the Philippines and Macau continue to be operated under a license agreement.

Toys“R”Us, Inc. opened its first international locations in 1984 with wholly owned stores in Canada and a licensed store in Singapore and has continued to grow its operations around the world.

The company has 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand.







SOURCE: Toys”R”Us, Inc.

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