Tractor Supply Honors Top Vendor Partners

by Katie Lee

Brentwood, Tenn. — Tractor Supply Company, the largest rural lifestyle retailer in the United States, has honored its top vendor partners of 2023. The company recognized these vendors during its annual Partnership Conference held on August 30. Companies were selected based on factors including collaboration, service and commitment to providing quality products.

“Our customers count on us for everything they need to live Life Out Here: high quality products and services at everyday low prices. Our hardworking vendor partners help ensure we deliver on that promise,” says Seth Estep, chief merchandising officer at Tractor Supply. “We are grateful for each of these partnerships and the important role our vendors play in Tractor Supply’s success.”

Sunshine Mills, a 75-year-old family-owned and operated pet food producer, earned top honors as Company Partner of the Year. Sunshine Mills was lauded for its steadfast commitment to aligning with increased product demand, implementation of supply chain improvements that reduced delivery time and outstanding communication and partnership.

Tractor Supply’s Service Provider of the Year is Theatro, whose mobile communication platform was purpose-built in a store to solve retail’s greatest operational challenges. Its Supply Chain Partner of the Year is MAT Industries.

For more information about partnering with Tractor Supply, visit the Vendor Center.

Tractor Supply is the largest rural lifestyle retailer in the U.S., with approximately 2,181 stores in 49 states, including 81 stores acquired from Orscheln Farm and Home in 2022 that will be rebranded to Tractor Supply by the end of 2023. For more information, visit

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer. As of July 1, 2023, the company operated 192 Petsense by Tractor Supply stores in 23 states. For more information, visit

SOURCE: Tractor Supply Company

You may also like