Fort Worth, Texas — Trademark Property Company, mixed-use investor, developer and operator, welcomes the first standalone store of digitally native lifestyle men’s brand, johnnie-O, to its WestBend development in Fort Worth, Texas.
“Even with the vast changes and pressure currently occurring in the retail industry, it is a good sign in leasing that we were able to attract the first standalone store of such a well-known brand to our WestBend property,” says Terry Montesi, CEO of Trademark. “The area’s demographics, including proximity to TCU [Texas Christian University], and the retail mix were a draw to johnnie-O. And we wholeheartedly embrace ‘clicks-to-bricks.’”
The new johnnie-O store, along with the recent opening of Market by Macy’s and Zaap Kitchen, and the coming-soon location of Mamaka Bowls, brings WestBend’s number of tenants to 17. The 278,000-square-foot mixed-use development is located in Fort Worth’s University District, offering a walkable urban district with access to retail, restaurant and office space, with current tenants such as Dry Bar, Warby Parker, Dear Hannah, Pressed Juicery, Woodhouse Day Spa, SusieCakes and Ascension Coffee.
Originally created as a wholesaler and online brand, johnnie-O brings its high-quality men’s apparel combination of East Coast prep and West Coast casual directly to consumers in its first brick-and-mortar store in the U.S. While the brand could be formerly purchased at several retail locations across the country and online, this is the first standalone physical johnnie-O store.
“We are excited to have our first standalone store at WestBend, as it is a great outdoor shopping center with a good mix of retailers, and we see it as a perfect fit for the johnnie-O brand,” says Chris Knott, chief merchandising officer, johnnie-O. “This is a great time to expand our brand and be able to bring our unique take on men’s lifestyle fashion directly to consumers in a store where everyone has johnnie-O in their DNA.”
Trademark Property Company is a full-service real estate firm focused on investments, development and institutional services of experiential, mixed-use and daily needs properties. In its 29 years of business, Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 21 million square feet of mixed-use, multifamily and retail assets worth $4.5 billion. For more information, visit www.trademarkproperty.com.
SOURCE: Trademark Property Company