Tropical Smoothie Cafe Names Chief Operations Officer

by Katie Lee

Atlanta — Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for its better-for-you smoothies and food with a tropical twist, has promoted its former senior vice president of operations, Richard Key, to chief operations officer, effective immediately.

Key has served on the brand’s senior leadership team since joining the company in 2018. In his new role, he will help grow and evolve field support teams and lead internal initiatives that prioritize the Tropical Smoothie Cafe guest experience and franchise profitability.

“Over the past 3 years, Richard and his team have provided outstanding support and training for our growing franchisee community during one of the most dynamic times in Tropical Smoothie Cafe history,” says Charles Watson, CEO of Tropical Smoothie Café LLC. “His experience and leadership have been foundational in our franchisees’ success. This well-deserved promotion will benefit our entire system.”

Key has 20 years of franchise operations experience with brands such as TCBY, Carvel, Moe’s Southwest Grill and Papa Murphy’s International, where he was a division vice president responsible for field operations and marketing for 800 locations. During his tenure at Tropical Smoothie Cafe, the brand has grown to 1,000 restaurants and is on track to reach 1,500 by the end of 2024.

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SOURCE: Tropical Smoothie Cafe

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