Tropical Smoothie Cafe Opens 900th Location

by Katie Lee

Atlanta — Tropical Smoothie Cafe, a leading national fast-casual cafe franchise, has opened its 900th cafe, which is located on the Fort Benning military base in Georgia. This milestone opening comes on the heels of a momentous year for the brand, which has signed 214 new franchise agreements, opened 87 new cafes across the U.S. and achieved double digit same-store sales for the past 5 months, bringing same-store sales to +6.3% year to date.

“It’s inspiring to be part of the growth that Tropical Smoothie Cafe has accomplished this year despite the hit the restaurant industry and economy took,” says Charles Watson, CEO of Tropical Smoothie Cafe, LLC. “Our franchisees have always been exceptional, but over the course of 2020 they’ve continued to show us their unstoppable dedication and passion for the brand, our product and the communities they serve. We’re excited and honored to celebrate our 900th opening in Fort Benning, a home to our nation’s military. I’m grateful to be a part of this brand and am optimistic for the future ahead.”

The new Fort Benning location is owned and operated by existing franchisees Reginald and Zenna Foster. Reginald is an Army veteran who served as a telecommunications officer for more than 25 years. In 2015, 6 months after he retired from the Army, the Fosters opened their first Tropical Smoothie Cafe location in Augusta, Ga. In April 2019, the Fosters opened the brand’s first military base location in Fort Gordon, Ga., where Reginald previously was based. Today, the husband-and-wife team owns five cafes and has two more in development.

With the opening of the Fort Benning cafe, Tropical Smoothie Cafe also continues its partnership with the Army and Air Force Exchange Service (AAFES). This location makes the fourth operational AAFES location for the brand with several others in development.

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SOURCE: Tropical Smoothie Cafe

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