Bolingbrook, Ill. — Ulta Beauty, the largest specialty beauty retailer in the U.S., has opened its first store in the Middle East. Located at The Avenues in Kuwait, the store opened on Nov. 7, 2025. The highly anticipated launch follows the company’s earlier announcement of its partnership with leading international retail franchise operator Alshaya Group and marks a significant milestone in Ulta Beauty’s global expansion.
“Opening our first Ulta Beauty store in the Middle East is a proud moment for our brand and our partnership with Alshaya Group — and an important step in our global growth journey,” says Kecia Steelman, president and CEO, Ulta Beauty.
Spanning 15,000 square feet, the store delivers Ulta Beauty’s signature experience to the region, via a dynamic assortment across categories and price points along with makeup, skin, brow and nail services.
Following the Kuwait opening, Ulta Beauty and Alshaya Group will continue their regional expansion with new stores in United Arab Emirates at the Mall of the Emirates in January 2026 and Dubai Mall in March 2026. Ulta Beauty will also make its debut in Saudi Arabia with a store at the Red Sea Mall in March 2026. Additional Ulta Beauty locations are planned across the Middle East as part of the ongoing partnership with Alshaya Group.
Ulta Beauty is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skincare, haircare, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit www.ulta.com.
SOURCE: Ulta Beauty