New York City — The Allure Store, an immersive retail experience from the global beauty authority Allure, has entered into a collaboration with the nation’s largest beauty retailer, Ulta Beauty. For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives.
“One year after the Allure Store debut, we’re thrilled to announce our first retail partnership with such a beloved leader, Ulta Beauty,” says Sonny Gindi, co-founder of STOUR, a retail media company, who with partner Eden Melloul, developed the Allure Store concept. “We are proud to pave the path in merging beauty media and retail to disrupt traditional brick-and-mortar experiences. Our shared passion for meeting beauty lovers where they are and reimagining retail reinforces why this collaboration is a perfect fit.”
The pop-up will run from July through September in an industry-first collaboration of retail and media beauty leaders, further bridging the gap between traditional retail and editorial curation. Ulta Beauty’s dedicated footprint within the Allure Store will showcase a unique assortment of coveted brands, refreshed monthly and complimented by experiential programming and engaging events.
“We’re always innovating to delight new and existing guests and fuel beauty discovery across our unparalleled assortment and The Allure Store delivers an exciting opportunity to do just that,” says Maria Salcedo, senior vice president, merchandising, at Ulta Beauty. “We’re excited to highlight a curated assortment that brings Ulta Beauty to life in one of New York City’s most influential shopping destinations this summer.”
The Ulta Beauty at Allure Store pop-up is available to shop now through September 30 at 191 Lafayette St., New York City. For more information, visit www.allure.shop.
The Allure Store operates as a partnership between Condé Nast and the STÔUR Group. Allure is published in the U.S. by Condé Nast and in South Korea under license agreement with Doosan Group.
SOURCE: The Allure Store