New York and London — Universal Music Group (UMG), a world leader in music-based entertainment, in partnership with UMusic Hospitality & Lifestyle, its entertainment driven hospitality venture, is opening two new UMusic Shop locations in New York and London.
Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG’s iconic artists, songwriters and legendary labels, providing fans with new dedicated locations to meet, share and enjoy exclusive experiences that bring them closer than ever before to the artists they love.
UMusic Shop NY opened on Dec. 10, at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar superfan retail experience in North America that offers a new cultural hub for music and style in the heart of Manhattan.
On Dec. 16, UMusic Shop Camden will bring the UMusic retail experience to one of London’s most iconic cultural districts. Located in the heart of Camden Market, the space will serve as a creative hub where music, fashion and design collide. Designed to capture Camden’s rebellious spirit and deep musical roots, the shop will feature exclusive artist collections, immersive installations and live performances, along with a vinyl lounge, DJ booth and recording studio-inspired sound room that allows fans to experience music like never before.
“The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters and brands to connect with their fans through exclusive experiences, merchandise and bespoke collections,” says Susan Mazo, executive vice president and chief impact officer at Universal Music Group. “Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share and connect with the music, artists and songs they are most passionate about.”
These new locations build on earlier launches in Madrid and in the heart of Tokyo’s vibrant Harajuku district. Each UMusic Shop destination brings fans closer to the artists they love and, together, they help cultivate an expanding global fan community.
UMusic Shop is part of a global venture between Universal Music Group and UMusic Hospitality & Lifestyle, created to bring the spirit of UMG’s iconic artists and labels into retail and everyday life. Each shop seamlessly blends music, creativity and design to deliver experiences that extend far beyond traditional retail, from exclusive collaborations, artist-driven collections, to pop-up activations and curated cultural programming.
Universal Music Group is a world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. For more information, visit www.universalmusic.com.
SOURCE: Universal Music Group