Norwood, Mass. — Uno Pizzeria and Grill, the inventor of deep dish pizza in Chicago in 1943, has introduced a virtual brand called Detroit Pizza Works, which features Detroit-style pizza. Detroit-style pizza has grown in popularity over the last few years and has expanded outside of Detroit across the U.S.
Detroit Pizza Works was launched in November 2021 on major delivery apps: Door Dash, Uber Eats and Grubhub.
“Even though UNO’s is the birthplace of — and is known for — deep dish pizza, we also make a spectacular Chicago-style thin crust pizza,” says Erik Frederick, CEO of Uno Pizzeria and Grill. “Our customers have grown to trust us to provide quality pizza varieties. And if a new great style comes along, we will always explore the possibilities to expand our product offerings. With Detroit Pizza Works, we wanted to stay true to the classic Detroit-style pizza and think we have a top-of-the-line pizza to offer. The virtual kitchen marketplace gives us the opportunity to open up to entirely new guests and markets.”
Based on the overwhelming success of the Detroit Pizza Works virtual brand, UNO is now offering Detroit-style pizza in select restaurants as an LTO for takeout and delivery only. It will be offered for dine-in at many UNO restaurants in June.
“Everyone loves pizza and we want to give our guests a variety of options to appeal to their individual tastes and occasions. As long as it is awesome pizza, we will always look to expand our horizons,” Frederick adds.
SOURCE: Uno Pizzeria and Grill