Brooklyn, N.Y. — Van Leeuwen Ice Cream, the nationally recognized brand known for its made-from-scratch dairy and vegan ice creams, has opened its first-ever Texas store in Houston’s luxury shopping center, Rice Village. As the first of three Houston openings slated for summer 2021, Van Leeuwen Rice Village opened on May 8.
Since starting as an New York City food truck in 2008, Van Leeuwen has expanded into grocery stores across the country and opened retail shops in New York, Los Angeles and now Texas. Van Leeuwen offers more than 30 ice cream and vegan ice cream flavors.
“We are excited to be opening in Houston. As a small, family run business, the decision to expand into a new market was a really big deal for us. What attracted us to Houston was the incredible cultural and culinary diversity and the feeling of progress, growth in modernity the city radiates. The average daily temperature didn’t hurt either,” says Ben Van Leeuwen, co-founder and CEO of Van Leeuwen.
Exclusive to the new Rice Village location, Van Leeuwen has partnered with Houston’s Yellow Rose Distillery to create a uniquely-Texan opening flavor, Yellow Rose Bourbon Pecan Pie.
Van Leeuwen is slated for additional Houston openings throughout summer 2021, including locations in Uptown Park and Montrose Collective.
Van Leeuwen Ice Cream was started out of a yellow scoop truck on the streets of New York City in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill. Van Leeuwen has now opened 24 scoop shops in New York City, New Jersey, Los Angeles and now Houston. For more information, visit www.vanleeuwenicecream.com.
SOURCE: Van Leeuwen Ice Cream
Photo credit: Van Leeuwen Ice Cream