Dallas — Velvet Taco, the anything-but-ordinary Dallas-based restaurant serving globally inspired tacos, continues to build momentum with the addition of CFO, operations leaders, and dynamic growth plans. The brand will reach 32 locations nationwide in February 2022 — doubling its size from early 2021.
As Velvet Taco has continued to expand nationally, the newly created position of chief financial officer has been filled by Lee Evans. Evans, who previously served in senior financial leadership roles at Rock Bottom Restaurants, Raising Cane’s Chicken Fingers and more, will oversee financial reporting, planning and analysis, tax, audit, and manage the company’s relationships with lending institutions and investors.
“I am delighted to welcome Lee to the executive team and [am] confident she is the CFO to guide Velvet Taco’s expansion plan for traditional and non-traditional locations,” says Clay Dover, Velvet Taco’s CEO. “She is an extremely talented individual whose skills will complement an already strong executive team.”
Additionally, Velvet Taco has promoted Robb Cherne (pictured at left) to regional vice president, another newly created position. Cherne, who has been with Velvet Taco for 3 years, will oversee operations at Velvet Taco’s 30-plus locations, as well as additional new locations slated to open in 2022.
“The foundation of any great restaurant is having solid operating processes. Robb has a proven history of doing just this, and we know his leadership will guide our brand and operations team as we continue to expand,” says Dover.
Velvet Taco has also added additional directors of operations roles to its leadership lineup, three of whom have been promoted from within from the general manager level. The directors of operations will be responsible for overseeing daily operations for multiple restaurants in select markets.
The most recent locations to join the Velvet Taco brand include the brand’s newest locations in Nashville, Tenn., and The Woodlands, Texas, which opened in January and February, respectively; and its second Oklahoma location, recently opened in Tulsa’s Cherry Street district.
Founded in 2011, the Dallas-based concept set out to elevate the taco through globally inspired recipes and the freshest ingredients. Velvet Taco has over 30 locations in Texas, North Carolina, Georgia, Illinois, Tennessee and Oklahoma. For more information, visit www.velvettaco.com.
SOURCE: Velvet Taco