Dallas — Velvet Taco, the fast-casual restaurant celebrated for its globally inspired tacos and bold flavors, has named Chris Schultz as CEO. He will lead the brand’s next phase of growth in the U.S. and internationally, with a focus on operations, innovation and elevating the overall guest experience.
Schultz brings more than 30 years of restaurant leadership experience. Most recently, he served as CEO of Voodoo Doughnut, where he guided the brand’s expansion into new markets while keeping its distinctive culture intact. Before that, he spent 9 years as senior vice president of operations at MOD Pizza, helping grow the company from a single location to more than 350 across the country. Earlier in his career, Schultz spent 13 years with Starbucks, where he helped drive development and operational excellence during a period of rapid global growth.
Founded in 2011, Velvet Taco now operates more than 50 restaurants in eight states and recently celebrated its first international opening in London.
“Velvet Taco is one of those rare brands that knows exactly who it is: bold, creative and unapologetically original,” Schultz says. “My focus is on fueling that spirit as we grow, staying true to what made Velvet Taco special while building the kind of brand and culture that can thrive anywhere in the world.”
Under Schultz’s leadership, Velvet Taco plans to continue expanding in key metropolitan areas while exploring non-traditional venues such as airports. The brand remains committed to culinary creativity, late-night hospitality and delivering an unforgettable taco experience to its growing community of fans.
Velvet Taco was founded in Dallas in 2011. Since then, the brand has established more than 50 locations across the United States. For more information, visit velvettaco.com.
SOURCE: Velvet Taco