Vera Bradley To Open First Flagship Store in New York City

by Katie Lee

New York City — Vera Bradley, iconic accessories brand, plans to open its first full-line New York City flagship, in the fashionable downtown retail mecca of SoHo. The new 2,700-square-foot store will carry the complete Vera Bradley collection.

“We are thrilled to open our first Vera Bradley store in New York City,” says CEO Robert Wallstrom. “With its well-edited roster of fashion retailers, SoHo is an ideal flagship location. We hope our many loyal Vera Bradley customers will love the store and will engage in all that we have to offer.”

The dual level store will debut the brand’s newly redesigned logo and store concept. The store design stands true to the brand’s aesthetic, featuring signature design elements married with new architectural detail and digital innovation. Heritage elements include a ping pong table, reminiscent of the brands origins; as well as a wall of exclusive limited edition duffel bags that pay homage to our new location by incorporating iconic NYC scenic patterns and prints. Digitally triggered technologies are used throughout the store. Three digital wall displays virtually bring to life the brand’s iconic patterns; an interactive touchscreen allows store visitors to participate via social media in the brand’s “It’s Good To Be A Girl” campaign launching September as well as shop in-store on The space features exclusive sketches from fashion illustrator Dallas Shaw and a Sugarfina wall of sweets for customers to make their own takeaway treats.

The upcoming New York City SoHo flagship store will be located at 411 W Broadway (between Prince and Spring streets).

Founded in 1982, Vera Bradley, Inc. is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories and unique gifts. For more information, visit

SOURCE: Vera Bradley, Inc.

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