vineyard vines Expands Retail Footprint In Florida

by Katie Lee

Stamford, Conn. — vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, debuts a new store at the Aventura Mall, a premier lifestyle shopping center in Miami-Dade County.

Now open, the 1,740-square-foot store is designed to be a community hub, making shopping an enjoyable experience. The store will open with its fall assortment and feature custom product designed for the Miami area.

Inspired by the water, vineyard vines Aventura will feature classic design details such as a signature yacht model point-of-sale system, polished wood accents, custom lighting and its iconic “Every Day Should Feel This Good” messaging throughout the store. The store will also offer Florida-specific product exclusive only to this location.

“We are thrilled to expand our retail presence in the Southeast Florida area,” says Shep Murray, vineyard vines CEO and co-founder. “We love to spend time in Florida and try to get down there as often as we can.”

vineyard vines was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog, online at and at over 100 freestanding stores.

SOURCE: vineyard vines

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