West Marine Names New Chief Commercial Officer

by Katie Lee

Fort Lauderdale, Fla. — West Marine, Inc. has appointed Stacey Renfro as chief commercial officer. She joins the company’s senior leadership team and reports to CEO Eric Kufel. She is a seasoned retail veteran whose resumé includes leadership positions at The Vitamin Shoppe, Pier 1 Imports and JC Penney.

“We are extremely pleased to welcome Stacey Renfro to the West Marine team,” says Kufel. “Through her complex growth initiatives and game-changing strategies, she has built lifestyle brands and transformed omni-channel retailers to accelerate digital strategies. Stacy’s passion for boating and the category along with her skillset and proven track record of success, will be an immediate asset to West Marine as we look to enhance our merchandising, productivity and customer experience.”

Renfro is a seasoned executive with more than 25 years of progressive experience in e-commerce, marketing, planning, merchandising and customer experience. Most recently, she held the position of CEO at mDesign where she led this digitally native brand through times of hyper-growth as it expanded into new categories, new selling channels, built an enthusiast brand and developed brand partnerships.

Prior to joining mDesign in 2020, Renfro was the chief digital and customer experience officer for The Vitamin Shoppe where she led all digital channels, marketing, creative, customer care and customer experience for the $1 billion retailer. Before joining The Vitamin Shoppe, Renfro held several executive leadership positions at Pier 1 Imports where she led the transformation of the legacy brick-and-mortar retailer into a modern omni-channel organization. She also previously spent 9 years in senior merchandising, allocation, planning and e-commerce positions at JC Penney.

Renfro has been recognized as one of the top women in retail in 2107 and in 2016 was recognized as one of the top 10 women in retail technology.

Founded in 1968, West Marine is the leading integrated, omni-channel provider of aftermarket products and services to the boating, fishing, sailing and watersports markets in the U.S. The company has 236 physical locations across 38 states and Puerto Rico and two e-commerce platforms reaching consumers and professional customers.



SOURCE: West Marine

You may also like