Pasadena, Calif. — Wetzel’s Pretzels is offering a unique franchise opportunity with the Phillips 66 family of brands. Operators will now have the opportunity to open a hot, fresh Wetzel’s experience at Phillips 66®, Conoco® and 76® branded convenience stores.
“We’ve been incredibly impressed with the early success of Wetzel’s Pretzels locations at the 76® convenience stores and the benefit this initiative will provide for both brands’ growth,” says Frank Gonzales, director of non-traditional development at Wetzel’s Pretzels. “Our team is excited to provide the convenience and ease of operations to even more franchise investors, and we’re determined to ‘Bring Pretzels to the People’ on a larger scale.”
The Wetzel’s and Phillips 66 family of brands collaboration brings together the might of Phillips 66’s experience as a leading energy company alongside the momentum of Wetzel’s. The concept has also seen continuous momentum this year. Wetzel’s was recently named to Franchise Business Review’s “Top Food Franchises for 2021” and added food marketing industry veteran Kim Freer as chief marketing officer.
Wetzel’s was founded in Redondo Beach, Calif., 25 years ago. Today, Wetzel’s Pretzels has grown to more than 300 fresh bakeries around the world. The growth of the store-within-a-store operational model follows the recent success of Ron Reger and Alfred Daher opening three Wetzel’s locations in their 76® convenience stores within 10 months.
“Phillips 66 is committed to helping owners grow. Wetzel’s has a proven franchise business model, so we recognize this opportunity as a great way to drive traffic into stores and generate additional revenue,” says Lou Burke, manager of branded sales at Phillips 66.
With several locations in the pipeline set to open before the end of the year, Wetzel’s has successfully opened locations in malls, outlet centers, stadiums, boardwalks, convenience stores, Walmart stores and transit destinations. It also has a fleet of several food trucks. For more information, visit www.wetzelsfranchising.com.
Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. For more information, visit www.phillips66.com.
SOURCE: Wetzel’s Pretzels