WHP Global Plans Toys”R”Us® Expansion Nationwide Beginning in 2024

by Katie Lee

New York City — WHP Global, parent company of Toys”R”Us®, unveils bold new plans for the expansion of the iconic toy brand. The company has partnered with Go! Retail Group to roll out Toys”R”Us flagship stores nationwide in the U.S. beginning in 2024. In addition, WHP is set to bring Toys”R”Us to the travel industry with a new retail experience for airports and cruise ships.  The first Toys”R”Us airport store will open in November at Dallas-Fort Worth International Airport through a partnership with Duty Free Americas.

“The Toys”R”Us brand is growing fast and our expansion into air, land and sea is a testament to the brand’s strength,” says Yehuda Shmidman, chairman and CEO of WHP Global. “Since acquiring Toys”R”Us, we have increased our global retail footprint by more than 50% with openings in the United States, United Kingdom, India, Dubai and Mexico. We now have over 1,400 stores and e-commerce sites across 31 countries, and as we head into 2024, we are excited to bring Toys”R”Us to consumers everywhere, whether you’re visiting one of our stores at Macy’s, at our flagships, in an airport or onboard a cruise ship.”

Toys”R”Us marked its return in the U.S., opening a 20,000-square-foot flagship at American Dream in 2021, followed by the launch of 452 Toys”R”Us shops at Macy’s stores nationwide in 2022. In partnership with Go! Retail Group, Toys”R”Us flagship stores will open in prime locations that complement the existing retail footprint at Macy’s. Similar to the global flagship at American Dream, the new flagship stores will serve as epicenters of immersive fun, providing customers with a destination to explore and discover the hottest toys.

“As a specialty retailer and with deep roots in the toy and game industry, we are thrilled and honored to partner with WHP Global to expand the base of Toys”R”Us flagship stores,” says Gideon Schlessinger, CEO of Go! Retail Group. “With over 30 years of experience in all 50 states, our focus will be to do what we do best — provide valuable brick-and-mortar logistics and operational excellence to this iconic brand.”

In early November, the first Toys”R”Us airport store will open in Terminal A at Dallas-Fort Worth International Airport, the world’s second busiest airport. This first-of-its-kind airport store will open in time for the busy holiday season and will be operated by leading travel retailer Duty Free Americas.

WHP Global is a leading New York-based firm that acquires global consumer brands and invests in high-growth distribution channels. WHP owns ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, BONOBOS®, ISAAC MIZRAHI®, LOTTO®, TOYS”R”US®, BABIES”R”US® and a 60% interest in the EXPRESS® brand. For more information, visit www.whp-global.com.

Go! Retail Group focuses on precision retailing, leveraging excellence in logistics and store management. Since 1993, Go! Retail Group has successfully operated the largest fleet of pop-up stores in the world, is the largest retailer of calendars in the world, and is the largest independently owned toy and game store retailer in the U.S.


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