Chicago — Wilson Sporting Goods Co. has opened its first-ever retail location in its hometown of Chicago. Wilson plans to open additional flagship stores in New York, Los Angeles, Beijing and Shanghai in the coming months. The Chicago store opened on July 15.
“With 108 years of history here in Chicago, it was only right that we start this next chapter in our hometown,” says Joe Dudy, president of Wilson Sporting Goods Co. “Wilson is so proud to be Chicago-based, and we hope this new store brings our city that same feeling of pride in our brand.”
“Following the launch of our Wilson Sportswear line earlier this summer, it was important that we introduce physical retail locations so that our athletes can experience and interact with our sports equipment and apparel in person,” says Gordon Devin, president of Wilson Sportswear. “Our first-ever retail location centers around Wilson’s heritage, serving as a physical ‘love letter’ to our city.”
The new 2,247-square-foot store is located at 932 N. Rush St. in Chicago’s Gold Coast neighborhood, and will offer a curated assortment of sporting goods across many sport categories such as tennis, baseball, football, basketball and golf, as well as Wilson’s new athletic-lifestyle sportswear collection.
While Wilson is new to brick-and-mortar, the leading sporting goods brand is not new to retail, having executed dynamic pop-up stores at sporting events like Super Bowl, College World Series and the US Open for decades.
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, apparel and accessories. For more information, visit www.wilson.com.
SOURCE: Wilson Sporting Goods Co.