Cambridge, Mass. — CambridgeSide, a New England Development shopping and entertainment destination in Cambridge, Mass., has added fashion brand Zara to its retail lineup. The expansive new Zara store spans two floors, dedicated to Women’s and Men’s collections.
Conceived and developed by the Zara Architecture Studio, the store’s interior is accented with neutral tones and natural textiles that create a clean backdrop for customers to visit each section. Customer service is a pillar of the project. Zara is focused on providing all customers, wherever they are, with a seamless shopping experience that integrates the stores with the Zara online platform to interact with the brand anytime, from any device.
Zara at CambridgeSide offers customer-friendly features such as real-time browsing of in-store inventory and the ability to locate items effortlessly. Additionally, customers can place online orders for in-store pickup within just two hours. The store is designed with cutting-edge solutions to elevate the shopping experience, including an online order pickup silo and an assisted self-checkout area.
The store also features a cardboard collection point, encouraging customers to recycle packaging responsibly, alongside a clothing collection container to extend the useful life of pre-owned garments.
“We are thrilled to welcome renowned fashion brand Zara to CambridgeSide. Shoppers will love the new location with two expansive levels of women’s and men’s fashions. Zara at CambridgeSide is a beautiful and substantial addition to the Boston retail scene and is simply not-to-be-missed,” says Melissa LaVita, regional marketing director of CambridgeSide.
The reimagined CambridgeSide is a sought-after destination for shoppers. Zara joins a lineup of new retailers and restaurants at CambridgeSide, and a food hall, CanalSide Food + Drink, with 13 eateries and waterfront bar.
Zara is part of the Inditex Group, a global fashion company that also includes Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. Built on a foundation of continuous innovation and customer service, Inditex operates a highly integrated platform, spanning 98 markets and 214 online markets, with a commitment to achieving climate neutrality by 2040.Since making its U.S. debut in 1989, Zara has steadily expanded its footprint across the country. Today, it operates more than 100 stores nationally. This year, Zara celebrates its 50th anniversary. For more information, visit www.Zara.com.
The reimagined CambridgeSide is a place to shop, dine, work, indulge and relax in Cambridge, Mass., just steps from downtown Boston, Back Bay, West End, Charleston and Beacon Hill. CambridgeSide features one great waterfront location with shops, restaurants and planned office, lab, residential and green spaces. For more information, visit www.CambridgeSide.com.
SOURCE: CambridgeSide