Atlanta — Zaxbys™, a rapidly expanding Georgia-based QSR franchise, plans to open its first-ever location in New Jersey. The first two locations, set to open in South Jersey in summer 2025, mark the beginning of a major expansion into the Garden State. This ambitious move is being made by the GSP Group, led by Premanand Gupta, a longtime New Jersey resident.
Currently, the GSP Group has signed on to open six Zaxbys locations across south, central and north New Jersey, with plans to open more in the future. Its first location, just north of Philadelphia, represents the first step in its strategy to bring Zaxbys to the entire state of New Jersey.
“We are eager to see Zaxbys expand into New Jersey with such experienced and passionate owners,” says Mike Mettler, chief development officer at Zaxbys. “The GSP Group’s strong operational background and commitment to excellence make them the ideal partners to grow our brand in this new market.”
The GSP Group’s plan is to establish a strong presence in South Jersey before expanding north.
Founded in 1990, Zaxbys™ has over 950 locations in 17 states and is headquartered in Atlanta. For more information, visit www.zaxbys.com or www.zaxbys.com/franchise.
SOURCE: Zaxbys