Athens, Ga. — Zaxby’s, a premium quick-service restaurant brand founded in Athens, Ga., has named Patrick Schwing as chief marketing & strategy officer. He joins Zaxby’s from Inspire Brands, where he has served as Arby’s chief marketing officer and president of the Franchise Association for more than 2 years. In his new role, Schwing will oversee marketing communications, loyalty, e-commerce, R&D and media including digital and social to help the organization architect its future growth plans.
“As Zaxby’s focuses on brand and culinary differentiation, we are excited to add Patrick to our world-class executive team,” says Bernard Acoca, Zaxby’s CEO. “Patrick’s global brand experience, having worked for both top-tier CPG and QSR organizations, and his proven track record in effectively addressing consumers’ needs through insights, new products and technology innovation, will serve Zaxby’s extremely well as we seek to attract new audiences and build even greater guest loyalty over time.”
Schwing is known for his commitment to consumer-inspired innovation, which will benefit Zaxby’s as the brand connects to guests through in-store experiences as well as digital-commerce platforms.
“Transparency drives trust in all of our relationships,” Schwing says. “To truly live the Zaxby’s mission and enrich the lives of our guests, we must build strong relationships, connect through special moments and show our appreciation — all in the pursuit of showing our guests that we know and understand them better than any other brand.”
Founded in 1990, Zaxby’s is committed to serving delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere. Zaxby’s has grown to more than 900 locations in 18 states and is headquartered in Athens, Ga. For more information, visit www.zaxbys.com or www.zaxbysfranchising.com.