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Boston and New York City—Converse, the 102-year-old sneaker brand now owned by Nike, has opened its first-ever retail stores in Boston and New York City.
Boston and New York City—Converse, the 102-year-old sneaker brand now owned by Nike, has opened its first-ever retail stores in Boston and New York City. Converse spent 5 years developing the retail concept, which it plans to expand by five or six stores in 2011.