New York City

Los Angeles — Beautycounter, a Santa Monica, Calif.-based leader in safer skin care and cleaner cosmetics, will open its first brick-and-mortar store at 51 Prince St. in New York City. Beautycounter develops and distributes its own high-performing products — including skin care, color cosmetics, advanced anti-aging, kids, baby and personal care collections.

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Austin, Texas — Austin, Texas-based fashion and lifestyle brand Kendra Scott opened its newest store location and East Coast flagship on September 5 in New York City’s SoHo neighborhood. After years of successful pop-ups and shop-in-shop retailer experiences, the new two-story, 1700-square-foot store is the brand’s first brick-and-mortar location in New York City.

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Parsippany, N.J. — Ferrero, a global confectionery company and the maker of Nutella® The Original Hazelnut Spread®, will open a Nutella Cafe at 13th Street and University Place, near Union Square, by the end of the year. Nutella Cafe New York will feature a Nutella-inspired cafe menu and specialty espresso beverages. The first Nutella Cafe opened on May 31, 2017 in Chicago.

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New York City — The bebe® brand has opened its first lifestyle retail store in New York City, nearly a year after announcing it would close all brick-and-mortar stores. Located in the heart of Manhattan at 1 West 34th St., between 5th and 6th Avenues, the store sits adjacent to the Empire State Building. The new store also features bold bebe signage made of 38,000 Swarovski crystals.

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