Sears Opens First DieHard Auto Center

Hoffman Estates, Ill. — Sears is opening a first-of-its-kind DieHard Auto Center Driven by Sears that is designed to meet the ever changing needs of today's driver. The new store in San Antonio opened on February 17, 2017.

The DieHard Auto Center leverages interactive in-store merchandise displays and advanced diagnostic technology. It offers a suite of services and amenities, including vehicle inspection and maintenance plans.

"The new DieHard Auto Center Driven by Sears is another example of how we're unleashing the power of the DieHard brand," says Brian Kaner, president of Sears Automotive. "It offers state-of-the-art technology and services in a contemporary, comfortable setting — that, combined with our experienced associates, can help today's drivers make the right choices for their vehicle's needs."

"DieHard is America's most trusted automotive battery brand," says Tom Park, president of Kenmore, Craftsman and DieHard brands. "In 2016, we introduced DieHard tires, which have been well-received by our customers, as we have continued to see positive, strong sales since their introduction. As we have also expanded the brand into automotive consumer electronics accessories, it's a natural evolution to extend the brand to automotive service."

For more information on the new store, visit Searsauto.com/diehardauto.

Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide. Sears has a long history as America's trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, is a leading integrated retailer. For more information, visit www.sears.com or www.searsholdings.com.

SOURCE: Sears, Roebuck and Co.

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