Dodgeville, Wis. — Lands’ End has opened an artfully designed pop-up shop in New York City, in the SoHo neighborhood. The shop’s two-floor location on Broadway will span 8,000 square feet.
“Lands’ End’s latest retail initiative brings our family of brands together to offer a new shopping experience to our loyal customers who know us for our customer service, quality and timeless style,” says Federica Marchionni, CEO of Lands’ End. “In addition, we welcome new generations of fans to discover Lands’ End firsthand and see our array of new favorites, including Canvas by Lands’ End and Lands’ End Sport.”
In time for the holiday season, a gift shop will be introduced and located at the front of the store featuring a thoughtful, curated collection of gifts for everyone on the holiday list.
The store will also feature a women’s “cashmere bar,” a men’s haberdashery shop, an on-site personalization shop, electronic charging stations, complimentary Wi-Fi and a variety of sweets, treats and hot cocoa.
The pop-up shop will run through February 15, 2017.
SOURCE: Lands’ End, Inc.