Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc., a leading global franchising company and parent company of 18 brands including Twin Peaks, has opened the first converted Smokey Bones location to Twin Peaks in Lakeland, Fla.
Since acquiring Smokey Bones last year, FAT Brands has identified a select number of Smokey Bones locations to convert to its fastest-growing brand, Twin Peaks. The global restaurant franchising company has identified this strategy as a key growth pillar for the brand and currently has a pipeline of approximately 30 Smokey Bones locations it is looking to convert over the next several years.
“Converting Smokey Bones locations to Twin Peaks provides a significant return on investment as altering a standing restaurant with similar square footage and real estate draw like Smokey Bones cuts out about a year and a half of construction time,” says Ken Kuick, co-CEO and CFO of FAT Brands. “Twin Peaks is our fastest-growing concept, producing strong and growing average-unit volumes. We believe this strategy will further drive the brand’s robust expansion plans domestically as it continues to redefine the polished casual dining sector.”
FAT Brands acquires, markets and develops fast-casual, quick-service, casual dining and polished casual dining concepts around the world. Brands include: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses. FAT Brands franchises and owns over 2,300 units worldwide. For more information, visit www.fatbrands.com.
Founded in 2005 in the Dallas suburb of Lewisville, Texas, Twin Peaks has over 110 locations in the U.S. and Mexico. For more information, visit www.twinpeaksfranchise.com and www.twinpeaksrestaurant.com.
SOURCE: FAT Brands