Los Angeles — Revolve Group, the next-generation fashion retailer for Millennial and Generation Z consumers, has decided to convert its once limited time-only REVOLVE Holiday Shop at The Grove in Los Angeles into a permanent store starting in fall 2025. The store will temporarily close for renovations and is set to reopen with a fresh look in the fall.
Originally launched as a temporary winter destination in November 2024, the REVOLVE Holiday Shop quickly became a seasonal hotspot.
Spanning 8,450 square feet, the two-story space will feature a handpicked collection of customer-favorite REVOLVE brands, a curated selection from FWRD, and exclusive vintage and rare handbags from FWRD Renew.
REVOLVE is known for its experiential retail approach that goes beyond online shopping. By choosing The Grove — an iconic L.A. destination — REVOLVE brings its signature retail experience to a prime location that attracts consumers from the local Los Angeles area and visitors from around the world. This strategic move aligns with REVOLVE’s focus on customer acquisition and brand awareness, leveraging the high foot traffic and visibility of The Grove to engage new and existing customers.
“Expanding our physical presence is a natural evolution of our retail strategy,” says Michael Mente, co-founder and co-CEO of Revolve Group, Inc. “After years of successful pop-ups and activations — including incredible success in Aspen [Colorado] — establishing a store in Los Angeles allows us to bring REVOLVE and FWRD to life in a dynamic, real-world setting. This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery and experience.”
Revolve Group, Inc. (RVLV) was founded in 2003 by co-CEOs, Michael Mente and Mike Karanikolas. The company sells merchandise through two complementary segments, REVOLVE and FWRD, which leverage one platform. Through REVOLVE, the company offers an assortment of premium apparel, footwear, accessories and beauty products from emerging, established and owned brands. Through FWRD, it offers a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
Developed by Caruso in 2002, The Grove is one of the country’s most acclaimed shopping, dining and lifestyle destinations. Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. For more information, visit https://thegrovela.com.
SOURCE: Revolve Group, Inc.