Atlanta — This May, Moe’s Southwest Grill®, one of the seven brands within the GoTo Foods platform company, unveils a record-breaking average unit volume (AUV) of $1,235,422 in 2024, showcasing 4 consecutive years of growth. It is also the brand’s 25th anniversary. Under the recent leadership of its chief brand officer, Mike Smith, who was appointed in October 2024, Moe’s continues to revolutionize the fast-casual Mexican dining space.
Key Initiatives Driving Significant Brand Evolution:
• Strengthening Franchise Development: Over the past year, Moe’s opened 15 new locations across the country. With more than 120 signed agreements in various stages of development, the franchise pipeline is packed with opportunity — proving that entrepreneurs are eager to invest in a brand with strong consumer demand and a winning business model.
• Driving Culinary Innovation: Moe’s focus on culinary creativity has led to top-performing LTOs, showcasing its reputation for providing the most flavorful menu options in the QSR Mexican sector.
• Expanding Rewards Programs: Moe’s expanded loyalty program now has over 7 million Moe Rewards members.
• Elevating Guest Experience: Moe’s continues to focus on refreshing and modernizing the look of the brand to enhance the guest experience and drive bottom line results. Prototypical updates will continue throughout 2025, with locations seeing, on average, a double-digit increase in sales post-remodel.
“As we celebrate 25 years in the fast-casual business, we are leading Moe’s into a new era of growth,” says Smith. “By harnessing our rebel spirit brand positioning and strategically investing in culinary innovation, guest experience and franchise development, we are positioning Moe’s for sustained success. Our unwavering commitment to unparalleled flavor, a welcoming atmosphere, and continuous improvement will drive our brand forward and create lasting value for our franchisees and customers alike.”
Founded in 2000 and based in Atlanta, Moe’s Southwest Grill® is a fast-casual restaurant franchise with approximately 580 locations. For more information, visit www.moes.com.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of March 30, 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. For more information, visit www.gotofoods.com.
SOURCE: GoTo Foods